Due to mental health issues I have been away for quite a while. Now that I'm on the mend I realised some things I had forgotten.
1. Guerrilla Marketing is supposed to be fun, I haven't been having fun.
I put this down to pushing myself in the wrong direction. Because of this I will be rethinking a lot of my project very quickly. My research over the past few weeks should justify my changes of direction but I will be working very fast and will be trying very hard to keep a creative and innovative edge to my work.
2. Guerrilla Marketing should appear impulsive and borderline invasive on public space.
The impulsiveness of my project had been put at somewhat of a stand still due to digital ties so adjusting the nature of the digital aspect of my project will help me drive my project forward in a more organic fashion which should help speed of setup.
3. Guerrilla Marketing should engage people in an individual way.
Research has shown that something new and basic makes more of an impact than something done often and with great detail. This is what I will be focusing the remainder of my time on rather than getting bogged down trying to learn even more digital bumph I'll never use.
