Dinosaur

A large group of children, and a few adults, created a giant origami dinosaur to be suspended from a ceiling. this took many practices, co-ordination methods and strict overseeing. Mine will, of course, be quite a bit smaller but i will still need to get a team together to practice smaller versions of any models before the full sized models are built to avoid wasting very expensive, very large, pieces of paper.

Sketchbook

Worked on my sketchbook a lot today. Ideas of how to display my work in public for media tests and final exposition have been the main focus. Using a mix of paint, collage techniques and digital manipulation to visualise ideas with possible addition of pencil later in the process.

Favorites

Outdoor

Indoor and Lighting

Guerrilla Exposition

As my work will dominantly be working with large structures design to draw the eye in a public place the idea of exposition is an interesting one to work with.

Ideally I would like to have an isolated area that I can adapt to reflect my main piece to make the background and artifact tie together. If this would be possible I'd like the background to colour and shape match the area or draw/paint/project a design over the object and background in it's entirety.

origami jewelry

Learning to make some basic origami jewelry seems to be a good way to develop my work so far and fit it around my client. There is also a particular selection of jewelery that would work well as origami models. I plan to recreate these in larger form for public display to draw attention to the jewelry department.

Oricraft origami jewelry

Flotsam and Origami Jetsam

Client

Yvonne's will be my client for this project
The shop I will be advertising for sells jewelry, candles, ornaments, gifts, lamps and furniture.
They also sell costumes but as this is well advertised already the owner feels there's no need to advertise this further.

Projection mapping

Images are projected onto buildings in a way that it seems the animations are part of the building itself.
I found some really cool examples of this and it's a strong consideration for my project.

George R Brown Convention Centre
AdTrace
Calrsberg

I'd have to approach this on a much smaller scale of course but it could work really well I think

It's all a matter of Principles

I decided to research some of the key principals that help define any kind of marketing as guerrilla marketing and these are some of the ones that came up most often.

• Guerrilla marketing should be based on human psychology rather than experience, judgement, and guesswork.
• Instead of money, the primary investments of marketing should be time, energy and imagination.
• Be very good at one thing, not just OK at lots of things.
• Forget about competition, instead find ways to work with or around other companies.
• Use current technology to build your work, not to replace it.
• Messages are aimed at individuals or smaller groups at a time (personal connections)
• Focuses on gaining consent of the individual to take in the information, rather than making a direct sale.

An other thing that was mentioned fairly often was that it's just as effective, if not more effective to have the form of advertising unconnected to the product or company advertised. This is so that the viewer will decide to take on the information rather than feeling like they're having it forced on them.

Ground 0

http://www.gmarketing.com/

The website of the father of guerrilla marketing, Jay Conrad Levinson
I will be trying to use as mush of his work as possible to start with and build from there with newer work

Idea process

I have an unusual process for gathering and processing ideas. I like to be impulsive and sporadic as I find obvious patterns can be boring. As much as I enjoy a well organised essay and like work to be scheduled etc. design is an extension of art, and expression.

Patterns and direct processes and regimented research can, at times, push a lack of spontaneity. Some of my favorite pieces of work have been due to doing extensive research in a search for something that hasn't been done yet, rather than something that has. This makes my research a little more sporadic than some others, and it can take longer depending on the number of options already executed, but the day I let originality fall by the wayside is my last day as a designer, or as an artist.

Simplicity

Inspire, Motivate and Intrigue were 3 words given to us earlier in the term. Lots of things Inspire me, life inspires me, personal style, colour, shapes, patterns, moods, sounds, etc.

Motivation and intrigue, however, brought up some more specific answers.

My motivation in design is the same as my motivation in life. Pushing peoples boundaries has always been something I have an interest in. When a person is out of their comfort zone the world is new to them. Obscurities are what I live for, even the little ones people walk straight by.

I am more intrigued by how simple things can impact people in such a big way. Simple shapes can have more impact than intricate patterns etc. The impact of simplicity is a great thing sometimes, which is a big part of the reason I enjoy origami.

Project map

Big teeth

So, after a lot of deliberation, I have decided to adapt my project to a more university acceptable brief. Instead of looking at how colour can effect memory I plan to examine the difference in memory retention between digital and non digital information.

So here's my first draft of my second project aim:

This research aims to examine the differences of human cognition of visual elements between digital and traditional methods and evaluate the advantages and disadvantages of each in a Guerrilla marketing environment in order to create a more engaging form of advertising.

The wording is a bit messy but it's an idea I think I can live with all year and still do some of the things I wanted to do this year. Constructive criticism would be greatly appreciated.

I'm aware I may be biting off more than I can chew here as it's a big area, but I recon I've got fairly big teeth.

some guerrilla advertising top collections

top 40 Guerrilla advertising examples
...35 more

Had a look at these and some lot them are pretty cool. Most are sculpture or Billboards of some sort and a lot of them are more pricey than i could manage in my project but the ideas are really good

My pitch

I went into my pitch session with a fairly clear idea of what I wanted my project to be. One of my main aims, on a personal level, was to remind others that do design that computers aren't everything. New technology can be exciting, but it's not all there is, and it's not necessarily the best option either in a lot of cases.

After presenting my pitch it was strongly suggested that I tie new media into my project so as not to risk a fail, a situation i am less than enthusiastic about, which leaves me with 2 options.

1. Continue with my current project, do some valid research into colour and memory, and hopefully create something that will make people look up from their i-phones...and either fail or get a very marginal pass.

2. Change my project to be something I have little enthusiasm for, and try to force my way through to eventually have a final project I never wanted to have.

As you can tell neither of these are particularly good outcomes so I'm currently still putting a lot of thought into how I can involve new media in my project. The same thing keeps coming back to me.
New media, no matter what the form, can be turned off. A poster can not.

We were told all through last year and the start of this year that this was our opportunity to create something that would speak to who we were as designers and develop our style. Who I am as a designer is someone who believes people should live life, not google it. Because of that, I have to choose between designing something I love or being graded well.

Pitch session (1-3 years)

I found it difficult to get ideas and information out of my group as they did seem to be fairly quiet. I made it clear from the offset that constructive criticism was welcome but, possibly because it was the first meeting, most people were fairly reluctant to share ideas and there were a lack of visuals which made criticism difficult.

Everybody was allowed plenty of time to go through what they had with them and to ask any questions they wanted answered. I gave what feedback I could and have also messaged each person individually to re-iterate what was said in the group session so that they can look back on it later if they want to.

Group members had various issues such as feeling they lack in technical skills to approach modules confidently and assuring them that the use of a blog is acceptable practice as a type of sketchbook style research. Most of my suggestions were to consult the relevant lecturer or speak to other members of the class in order to feel more comfortable in the skills required to fulfil the brief.

I think I did well at getting people to talk about their projects but I could have been more organised in the manner of setting things up and having access to learning resource links etc. available before they arrive.

Videao of Micro Origami from previous link

Some links i'll be using

I was curious to see if interactivity aids advertising memory for some, as it does in learning so I've been looking at some kinetic origami, some of which I've tried already, some I have not.

http://www.creditdetox.com/origami/origami-flying-bird/#
http://kiatorigami.blogspot.com/2007/05/jumping-frog.html

Every big city has at least one fountain it seems, if this could be done on a larger scale with business logos or event information in it and lasted long enough could be really effective. it's totally worth having a quick look at some of the videos
http://www.ordigami.net/flotilla

This, I just thought was really interesting
http://luudesigns.com/483E/project02/proj02_topic/pages/topic03.html

Aim and Objectives

So this is the basic research aim and objectives i have come up with so far. I will probably end up expanding on this again slightly before the proposal but this seems to be a fairly solid project outline that takes all the things i want to work on into consideration.
If anybody has suggestions of things that need to be clarified or possible ways to do things differently please let me know :)

Project aim (first attempt)

I had a mess around with wording and tried a few different aim statements and this is the only one that seems to be close to getting the message of what I want to do across.

This research aims to examine human reactions to visual elements in an attempt to produce more engaging and effective forms of advertising.

It's a very rough draft but it covers my main aims and process ideas.

Balloon dance advertising?

The sensuality and cheekiness of burlesque has always been something that interests me and as people often say, sex sells. This example, of course, is a bit much for street performance as it has to be fit for public consumption but I think the same sort of intrigue could be a good addition to methods of advertising.

The idea of having a person or multiple people covered in fliers (rather than balloons) so that people can remove the fliers themselves sounds really fun. Of course there are some issues like how to ensure the security of the person in question and what is the best way to attach the fliers to the person.

my initial suggestion to these would be a flesh coloured morph suit or something similar so that the flier covered person is still unexposed after the removal of the fliers but still gives the illusion of being exposed.

My Flowers

 (blue peter moment) And here's some i made earlier...today. the lilies are more project relevant than the rose for 2 reasons.


1. The rose has a lot less predictable surface area for design
2. The lilies take about 6-10 minutes to make, the rose took roughly an hour and a half and it's still not right.

Origami

I decided to research some different styles of Origami. I haven't included some of the more complex items because it's just not realistic to assume I'd ever be able to create something that intricate in the time I have available as well as doing anything else. these, however, I could probably manage at a push (if I could enlist the help of an online tutorial or someone skilled in Origami to help me)

My main focuses in these are use of Colour and Form. This coincides with the research that is already planned as part of my project so I thought they'd be useful.


P.S. Is there a way to put the image after the text at all? If anybody knows how please tell me. I like to explain why pictures are there before rather than after.

First mind map

This is my initial mind map for how to approach my project. As there are a lot of different things I would like to try I thought it may be difficult to justify these things into one question but it seems it may be easier than expected :)

These are just the initial thoughts for each of these branches which I will probably expand on in later as individual mind maps of my own to clarify the direction of my research more directly.

I don't know why it looks like this, it's nothing to do with my project or ideas (except maybe the flowers) but it's colourful which is never really a bad thing I recon.

Original ideas

I've always been a little different, even from a young age. At times in the past this caused me a great deal of hastle and upset. However, as I've grown it's become a large part of who I am and who I enjoy being. Being different, unique and a bit obscure can cause a point of interest and my aim is to apply this theory in a way that could benefit as many people as possible.

My aim, at the moment, is to look at alternative forms of advertising. I have a few clear ideas of interesting ways to advertise but am struggling to tie these together into one question. I would like to research ways that have not, or have rarely been tried before me to find the most cost and time effective ways of advertising to the general public beyond what is already available.

The three main ideas I would like to approach in my project at the moment are:
        1. Looking into utilising paper forms rather than flat rectangles of paper as i find these (no pun intended) a little 2 dimensional.
        2. The possibility of how to distribute advertising in more effective and interesting ways.
        3. Using space and scale in a way that will draw attention to an object similar to the way a billboard or poster operates, but more adventurous.

I feel art should most definitely have more input in every day advertising and i hope to make that happen, even if it is only for a short period of time.