Big teeth

So, after a lot of deliberation, I have decided to adapt my project to a more university acceptable brief. Instead of looking at how colour can effect memory I plan to examine the difference in memory retention between digital and non digital information.

So here's my first draft of my second project aim:

This research aims to examine the differences of human cognition of visual elements between digital and traditional methods and evaluate the advantages and disadvantages of each in a Guerrilla marketing environment in order to create a more engaging form of advertising.

The wording is a bit messy but it's an idea I think I can live with all year and still do some of the things I wanted to do this year. Constructive criticism would be greatly appreciated.

I'm aware I may be biting off more than I can chew here as it's a big area, but I recon I've got fairly big teeth.